GATORADE // DIGITAL ACTIVATION // "GIFORADE"

If you're going to talk about the Super Bowl on the Internet, you need to speak the Internet's language. So, Gatorade became GIForade.

AWARDS:

- 2018 Cannes: 2 Bronze (Entertainment, Social & Influencer), 4 Shortlists (Mobile x2, Digital Craft, and Brand Experience & Activation)
- 2018 Clio Sports: Gold (Direct – Social Media), Silver (Social Media – Single Platform Campaign), and Bronze (Partnerships & Collaborations)
- 2019 Ad Age A-List: Finalist
- 2019 Webby Awards: Social Media Campaign Nominee

FUN FACT: The inventor of the GIF says it should be pronounced "JIF." The inventor of the GIF is also an idiot.

CASE STUDY

SOME OF MY FAVORITE GIFORADE GIFS…

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All WENDY'S - FORTNITE GIFORADE BLUE DIAMOND - CRAVINGS CARVINGS ALLSTATE - MAYHEM WENDY'S - ROSE PARADE NINTENDO – SWITCH BRISK - BLACK PANTHER NINTENDO - METROID DREAD IHOP - TV NINTENDO - SWITCH SPORTS BRISK - BRAND REFRESH GATORADE - HUDL WENDY'S - BACONFEST ALLSTATE - MOTORCYCLE QUICKBOOKS - WFH NINTENDO - YOSHI'S NEW ISLAND IHOP - HOLIDAY SHARPIE - SPEC AD

WENDY'S - FORTNITE GIFORADE BLUE DIAMOND - CRAVINGS CARVINGS ALLSTATE - MAYHEM WENDY'S - ROSE PARADE NINTENDO – SWITCH BRISK - BLACK PANTHER NINTENDO - METROID DREAD IHOP - TV NINTENDO - SWITCH SPORTS BRISK - BRAND REFRESH GATORADE - HUDL WENDY'S - BACONFEST ALLSTATE - MOTORCYCLE QUICKBOOKS - WFH NINTENDO - YOSHI'S NEW ISLAND IHOP - HOLIDAY SHARPIE - SPEC AD